Rauw Alejandro
Despacito, a song by Puerto Rican singer Luis Fonsi along with Daddy Yankee was released in 2017. It became the number streaming music of that moment within just six months. This mix of reggaeton and pop music did not just draw an interest to this genre but it also brought attention to Latin music as a whole. Billboard's Top 100 had four songs mainly in Spanish in 2016, compared to two in 2015. At the height of popularity for Despacito 19, 19 songs mostly in Spanish were included in the Top 100. The year 2020 will see there will be 41 hits in this category. Justin Bieber's remix in two languages Despacito came out in the year 2017. After that, some of the most pop stars began to collaborate with reggaeton singers. Drake collaborated with Bad Bunny on MIA (2018) as well as Madonna collaborated with Maluma to create Medellin. The year 2000 saw a number of reggaeton stars were complaining about the genre's direction toward the mainstream but a new generation, led by Rauw Alejandro, sought to keep reggaeton evolving. He incorporated electronic dance styles and others into his music.
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